What are subliminal messages? Well, subliminal messages can be defined as the message or messages that stimulate the sensory threshold for an individual in a state of conscious perception. This compares with the supraliminal message. According to recent studies on subliminal messages and their effect on the mind, suggesting that subliminal stimuli and subliminal messages do not affect certain parts of the brain even though the individual is not conscious. This means that the unconscious can be stimulated and influenced positively without people realizing it.
There are various ways in which messages are sent to the brain to subliminal stimuli. It is through stimulation of auditory and visual stimuli. So it will affect and change the behavior of people and their way of thinking.
How do subliminal messages work? Subliminal messages are basically functioning as a very soft and gentle form of hypnosis. Gradually work your brain sends messages to the subconscious, in the form of a gentle suggestion. Then help the brain to reorganize the road thinking, reasoning, and even lead to changes in behavior patterns. It shows the strength, the brain can effectively reprogrammed and behavior began to change for the better only by the stimulus in the subconscious part of the brain.
Subliminal messages in the form of visual and audio. Its main purpose is to affect the brain, or in the subconscious mind. Typically, images or sounds used in the form of stimuli that are intended to influence the subconscious. The conscious mind tends to ignore these messages, but conscious, subconscious is not affected and can affect the minds of those affected.
It is an example of how it works. Use subliminal messages in advertising and intends to be a positive influence on the decisions of individuals. An example is the use of subliminal messages in advertising by red giant department store, Target. Target uses red light in their advertising. While most people are aware that the clock but considering the ad, the ad is not the subconscious mind registered and bind with a positive mark. This in turn will have a positive impact on the viewers and encourage them to buy in department stores.